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good rebel

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Brief

The project's goal was to rebrand a vegan grocery store, Good Rebel. It is located in Downtown Toronto and has been established since 2016. They strive to make the world a better place for humans and animals by sleeing mindful and sustainable vegan options.

Title

Good Rebel

Field

Branding Design

Year

2021

Field

Year

Title

Brief

Branding Design

2021

Good Rebel

The project's goal was to rebrand the vegan grocery store Good Rebel. It is located in Downtown Toronto and has been established since 2016. They strive to make the world a better place for humans and animals by selling mindful and sustainable vegan options.

Approach

When thinking of Good Rebel and what they stand for, I decided to stick with rustic colours that feel refreshing to digest. This will help Good Rebel's new branding come to light and discern them from other competitors. The radish mark represents the roots of the brand and how they only sell items that are pure and natural.

Stationery

Stationery

Good Rebel stationery
Good Rebel business cards

Tote bag

Menu

Packaging

Bicycle

Tote bag

Good Rebel tote bag

Menu

Good Rebel's storefront menu

Packaging

Good Rebel's food packaging paper bag
Good Rebel's vegan sandwich packaging
Good Rebel's fresh avocado salad packaging

Bicycle

Good Rebel's food delivery bicycle

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